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Convertible Elle Bag

FOR IMMEDIATE RELEASE

Contact: Shahla Hebets
303.588.9427
Denver, CO 80210
shahla@devynbag.com; www.devynbag.com


THE ELLE BAG – BABY 2 BACKPACK 2 BUSINESS

The Devyn Bag announces its new product, Elle, and its entry into the marketplace

DENVER, COLORADO, October 2012 – The convertible Elle Bag, the multi-functional bag for the multi-tasking mom, delivers one-of-a-kind versatility and style. A favorite among active moms, The Devyn Bag, known for their design and construction, announces the addition of the Elle bag to their product line.

The Elle is a shoulder bag that converts into a mini-backpack and has all the features of the original Devyn bag: durable yet ultra lightweight construction, easy to clean water-resistant fabric, a padded tablet section, and an insulated cooler compartment. The petite silhouette offers organized storage space for diapers and wipes, a cooler section for on-the-go meals, and a tablet section for work on the fly. The two easy-access exterior pockets provide ideal storage for pacifiers, keys and phones. Best of all, the convertible strap and multipurpose style means the Elle bag easily transitions from diaper purse to backpack and from backpack to work bag. The Elle bag is the perfect fit for busy, chic moms that want to be prepared but not over burdened. Plus, the Elle is proudly made in Colorado. "Good things come in small packages," says designer and founder, Shahla Hebets, "and the Elle provides everything that active moms need in one striking little bag." The Elle is beautifully price at $60.00 and available now at www.devynbag.com.

Inspired after the birth of her daughter, Hebets searched for an American made bag that could do it all. Launched in April 2011, The Devyn Bag offers effortless style and modern versatility. It has received rave reviews from popular bloggers and has been featured in Pregnancy & Newborn Magazine.

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